Vintage-Inspired Rebrand Pitch for Après-Ski Bar

This rebrand concept brings a nostalgic, playful vibe to the après-ski experience. Inspired by Aspen’s rich history, we’re incorporating archival vintage photos to celebrate the bar’s deep connection to the skiing culture. These images will help establish a timeless, classic feel while honoring the area’s roots.

To add a unique personality, I’ve created hand-drawn elements, including a playful ski bunny mascot, that add warmth and approachability. This character will help create a memorable, lighthearted brand identity that resonates with guests looking for an après-ski experience that’s both authentic and fun..